Content Creation

In the pet industry, you’re not just selling a service—you’re becoming part of a pet parent’s family. Whether you are a vet, dog walker, dog trainer or run a specialty pet boutique, your customers aren’t buying a product…They’re buying trust . And one of the most powerful ways to build trust before a pet parent ever meets you—is through storytelling . Storytelling is more than “cute dog photos” ( though those help ). It’s a marketing strategy that turns everyday moments into

Cute dog pics get likes. But you need more than that to fill your diary. Here’s how to turn wagging tails into paying clients. 1. Show real walks, not staged ones Share messy zoomies, muddy paws, happy pack moments. Let people see what their dog’s day really  looks like with you. But: when creating reels make sure the cover image has some text with something relatable “POV: Your dog on a Tuesday” or “When the zoomies hit mid-walk”. 2. Add quick, helpful tips Simple things li