How dog walkers can turn cute content into leads

Cute dog pics get likes. But you need more than that to fill your diary. Here’s how to turn wagging tails into paying clients.

1. Show real walks, not staged ones

Share messy zoomies, muddy paws, happy pack moments.

Let people see what their dog’s day really looks like with you.

But: when creating reels make sure the cover image has some text with something relatable “POV: Your dog on a Tuesday” or “When the zoomies hit mid-walk”.

2. Add quick, helpful tips

Simple things like:

• how to stop pulling

• best leads for strong dogs

• how to boost recall.

3. Make your call to action obvious

Tell people what to do next.“Book a trial walk”, “Check my prices”, “DM me to chat”. No guess work!

4. Share owner reviews

Short and sweet works:“Bella comes home happy and tired every time.”

Real owners = real trust.

5. Create fun recurring posts

Try:

• Dog of the week

• Funniest moment from today’s walk

• A quick walk highlight reelPeople love familiar formats.

6. Use clear, local keywords

Things like “dog walker in Manchester” or “reliable weekday dog walks”.

Helps nearby owners find you.

7. Encourage enquiries off social

Invite people to join your WhatsApp list, email list, or booking form.

Social apps change.

Your contacts stay with you.

8. Watch what actually brings bookings

Check which posts get DMs, not just likes.

Repeat the content that fills your schedule.