5 Marketing fixes if your pet business isn't growing

Cassie Jade
1 day ago
3 min read

Running a pet business should feel rewarding with happy clients, wagging tails, and steady bookings. But if enquiries have slowed down or your growth has stalled, it usually isn’t about your skills. It’s most often a marketing problem.

The good news? With a few simple changes, you can attract more dog owners, increase bookings, and build a stronger local reputation.

Here are five proven marketing fixes to help your pet business grow.

1. Dog Owners Can’t Find You Online

If your website isn’t showing up on Google or your social media presence is inconsistent, potential dog owners may not even know you exist! Most pet owners search online before choosing a dog groomer, walker, trainer, or vet.

The Fix: Improve Your Local SEO

Fully complete your Google Business Profile
Use location-based keywords on your instagram (e.g., dog walker in Canterbury, vet in Kent) - check out our post here: How to get found on Instagram
Keep your website updated with clear service pages
Ask happy clients for Google reviews

Boosting your local visibility makes it far easier for pet owners to find and trust you.

2. Your Messaging Sounds Like Everyone Else’s

Many pet businesses use the same phrases: professional, loving, caring, your pet is family. While it's but it isn't unique.

If your messaging blends in, dog owners won’t remember you.

The Fix: Make Your Value Clear and Specific

Ask yourself:

What do you offer that others don’t?
Is there a particular style, method, or speciality that makes you stand out?
What guarantee or promise can you confidently make?

Stronger, more unique messaging increases trust and conversions.

3. Your Content Doesn’t Build Connection

Cute pet photos get likes, but they don’t always turn into bookings. Local dog owners want reassurance that their furry family member will be safe, understood, and well cared for.

The Fix: Share Strategic, Helpful Content

Focus on content that:

Builds trust (behind-the-scenes clips, how you operate your daily business, show your face)
Educates (care tips, FAQs, mistakes to avoid)
Shows results (before-and-after grooms, success stories, case studies)

This type of content positions you as a reliable expert and keeps your brand top of mind.

4. You’re Not Using Email Marketing

Many pet businesses rely only on social media, but algorithms change constantly. Email is a direct, reliable way to stay in touch with local customers who already like you.

The Fix: Set Up Simple Email Marketing

Create a welcome email for new subscribers
Send monthly updates, tips, or promotions
Automate reminders for grooming appointments, training sessions, or pet care renewals

Email helps turn one-time clients into long-term, loyal customers.

5. You Don’t Have a Clear Customer Journey

If someone visits your website or social media page, do they know what to do next?Is there something low-risk they can try before booking a full service?

If not, you may be losing warm leads.

The Fix: Build a Simple, Clear Funnel

Consider offering:

A free download (pet care checklist, puppy guide, grooming prep list)
A low-cost intro service or evaluation
Your main service packages
A membership, loyalty scheme, or subscription plan

Making the next step obvious increases conversions and repeat revenue.

Final Thoughts

If your pet business isn’t growing, it’s not because you’re not good at what you do. It’s often because your marketing isn’t helping people find you, trust you, and choose you.

We offer a free social media audit to help business owners get clarity on some quick fixes they can make to improve lead generation.