In the pet industry, you’re not just selling a service—you’re becoming part of a pet parent’s family. Whether you are a vet, dog walker, dog trainer or run a specialty pet boutique, your customers aren’t buying a product…They’re buying trust . And one of the most powerful ways to build trust before a pet parent ever meets you—is through storytelling . Storytelling is more than “cute dog photos” ( though those help ). It’s a marketing strategy that turns everyday moments into

Cute dog pics get likes. But you need more than that to fill your diary. Here’s how to turn wagging tails into paying clients. 1. Show real walks, not staged ones Share messy zoomies, muddy paws, happy pack moments. Let people see what their dog’s day really  looks like with you. But: when creating reels make sure the cover image has some text with something relatable “POV: Your dog on a Tuesday” or “When the zoomies hit mid-walk”. 2. Add quick, helpful tips Simple things li

Running a pet business should feel rewarding with happy clients, wagging tails, and steady bookings. But if enquiries have slowed down or your growth has stalled, it usually isn’t about your skills. It’s most often a marketing problem. The good news? With a few simple changes, you can attract more dog owners, increase bookings, and build a stronger local reputation. Here are five proven marketing fixes  to help your pet business grow. 1. Dog Owners Can’t Find You Online If yo

If you’re a dog walker, groomer, or vet, your Instagram profile is often the first stop for a potential local dog owner. But if your bio is vague or hard to find, you’re missing out on bookings. Think of your Instagram profile—specifically your Name and Bio—as a digital storefront. It needs to tell users who you are, what you do, and where you do it  in seconds. Here is a simple, step-by-step guide to transforming your Instagram profile from forgettable to fully-booked. 1. Ma